Engagement rings in Dallas. BBB A+ Rated

Over the past 30 years many jewelry stores have come and gone — but we are still here! We were one of the first companies to offer diamonds from the cutters directly to the public. We are Dallas’ Original Diamond Broker with an A+ rating at the Better Business Bureau and thousands of satisfied customers.

Located on the northeast corner of Preston & Forest, The Diamond Broker has been the go to source for loose diamonds, engagement rings bracelets, pendants and diamond studs.

We have certified loose diamonds from half carat to 15 carats in stock plus we have over 300 rings in gold and platinum to chose from.

I guarantee that you will not find a better company then the Diamond Broker to buy from. Want proof, come see our walls filled with pictures of our satisfied customers. Ask around, someone you know has done business with us.

This holiday, whether you are shopping for an engagement ring, a pre-owned Rolex or a special diamond gift for your loved one, visit The Diamond Broker.

Buying Diamonds in Dallas-The pros of buying in store

There’s no substitute for seeing the diamond in-person. A great store will show you lots of different options in your price range and educate you on the tradeoffs to be made amongst the Four C’s. With guidance you can find a great diamond that you connect with.

Plus, you can get immediate gratification and walk out of the store with the diamond in your pocket. Additionally, you might find stores with buy-back or upgrade policies (which allow you to trade-in or trade-up the diamond at some point in the future). Finally, diamonds are the hardest substance on the planet but they require maintenance. When you start a relationship with a physical store you’ll have someone to go to for sizing, cleaning, and prong tightening.

Your first move: ask around. Talk to anyone—friend, mother, co-worker—who has recently bought jewelry. Ask for recommendations and references. Go to the best store you can find in your market independent family-owned jewelers, like The diamond Broker in Dallas, have stellar reputations and chances are someone you know has done business with them

The Cons of buying Diamonds online

Buying diamonds online may seem logical however if you want to buy Diamonds in Dallas or Engagement rings in dallas, consider this.The internet is, well, the internet. It’s a vast unregulated marketplace with good and bad merchants selling good and bad diamonds. If you don’t understand how to tell the difference—or if you don’t consult an expert who does—you can make a terrible (and expensive) decision.

Most online stores simply list the inventory that their wholesalers are holding. These are posted to their site in a giant electronic download. The store does not edit or quality control the stones—they usually don’t ever see them or take possession of them. So what sort of diamonds are in the wholesale inventory? Tons, both good and bad. It’s also possible you might see the same diamond listed on competing sites.

What about customer testimonials or online ratings? With other purchases it’s easy to use customer testimonials as a barometer of quality. On Amazon.com, for instance, if 500 users give a product an average rating of 4.7 stars, chances are it’s a good bet. Diamonds are a different story. Each one is unique. The product itself can’t be rated by customers, only the merchant.

So you can look for a highly rated merchant. But let’s face it—do you even trust the people rating the store? When it comes to diamonds, most people don’t know what they’re looking at…and wouldn’t know if they got a good value. More importantly, a diamond’s internal characteristics, which the naked eye can’t see, drive a tremendous amount of the stone’s intrinsic value and durability. So a legion of satisfied customer testimonials might help qualify the diamond seller as a reputable merchant (i.e. they ship on time, they accept refunds), but it’s no guarantee that your individual diamond is the best one that you could have bought for the dollar.

Another disadvantage of online merchants: Not seeing the stone. A diamond on its own always looks great. Diamonds need to be compared and contrasted for the average person to form an opinion about whether one is more pleasing to the eye than another. Online stores don’t let you compare and contrast diamonds to understand the tradeoffs or to assess the beauty of the diamond (yes there is “art” as well as “science” at play). This is especially true for diamonds that are fancy shapes. With pear shapes, for example, you need to see if you like a long thin pear, short fat pear, etc. And many fancy shape diamonds exhibit a”bow tie reflection” that only your eye can decide if it’s offensive or not.

A few final disadvantages of buying a diamond online: you’re at the mercy of the information they provide you. They toss around terms like “ideal diamonds” even though they might not be ideal. They could give you a grading report that’s not one you should trust. And, generally, they don’t offer a longer-term relationship for extremely important “after sale” services: things like sizing, cleaning, tightening, and upgrading.

Engagement Rings Southlake Tx

Engagement Rings Southlake TxShopping for Engagement Rings in Southlake, Tx?

Looking for engagement rings in Southlake, Tx?  Southlake Town Square is a unique, open-air lifestyle shopping district with more than 120 shops and dozens of fine restaurants in the Dallas-Fort Worth Metroplex whose reputation has been recognized throughout the country. Nestled in the heart of Southlake and within minutes of the DFW International Airport, shoppers can experience a place where today’s best brands in fashion and retail meet the charm of a timeless Town Square.

Southlake boasts traditional to contemporary offerings and amenities can be found throughout the 130-acre Town Square. Shoppers can celebrate with friends and savor the diverse options of fine and casual dining. Quaint boutiques to couture clothiers, fine jewelry, an Upscale Hilton Hotel, Harkins Cine Capri Theater, and beautiful water fountains and green space parks are just a glimpse of what makes up the atmosphere of the well-loved shopping district.

However, it will be well worth a short drive to Dallas to shop for your diamond engagement ring at below wholesale prices at the Diamond Broker in Dallas. We are less than 30 minutes away via auto.

Discover Your Perfect Diamond Engagement Ring at the Diamond Broker Dallas

  We have a huge selection of wholesale loose diamonds and settings. Call 972 490-6060 to  make an appointment with our diamond specialists.

We buy diamonds direct from the conflict-free sources! We offer loose diamonds at below wholesale prices as well as a wide selection of settings and rings.

Southlake is close enough to Dallas so that you can expand your shopping to include a trip to Dallas when you are searching for something that will have great significance for you and your loved one.

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Vintage Engagement Rings

vintage-diamond-engagement-ringVintage Engagement Rings Offer Unique Style

From art deco settings to miligrain bands, channel something old for a truly unique engagement ring.

New Vintage Ring Styles

There’s something so special about vintage-inspired engagement rings. Even though they’re not actually decades old, they give your most important piece jewelry an elegant, timeless and seriously one-of-a-kind feel.

Vintage Engagement Ring Style

As for what defines a ring as a “vintage” aesthetic, it’s truly all in the details. Etched metals, floral motifs, smaller, triple-set stones, and even gemstones like sapphires, rubies, and emeralds give a ring an old-world feel. Back in the day, rose-cut and cushion cut (once called old mine cut) stones were all the rage, as was yellow gold. Another telltale sign is an Asscher cut diamond or setting. Micro-pavé bands in a more mosaic-like arrangement (as opposed to the popular halo) make for an antique-look, too, as does any and every art deco-style gem.

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Diamond Engagement Rings Are STILL Forever

Perfect diamond engagement ringA Diamond Engagement Ring is a Symbol of Your Love

Everything about a diamond engagement ring is symbolic of the pledge you are about to make to one another.  The ring is round because your love is never ending. The sparkle of the diamond symbolizes the happiness you want to bring to one another. You choose diamond, the hardest gemstone, because your love is durable.  You are choosing a natural stone because your love is not an imitation.

Why a Natural Diamond Is the Most Practical Stone for an Engagement Ring

Although a diamond is not completely indestructible, it is the most ideal for jewelry that will be worn every day (or at least often) and that you hope to pass on to future generations. Softer stones can be scratched, chipped or even broken more easily than diamond.  The softer a stone is, the more likely it is to become damaged over time.  If you are looking for a ring that will be enriching lives long into the future, a natural diamond is a perfect choice.

Why Not Buy a Simulated Diamond Ring?

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Largest diamond discovered not worth as much

Published June 30, 2016 Associated Press

LONDON – Turns out the largest diamond discovered in over a century may not be worth all that much.
The tennis ball-sized Lesedi la Rona failed to find a buyer Tuesday, a disappointing result for a stone which had been described as “the find of a lifetime” by David Bennett, chairman of Sotheby’s jewelry division.
The diamond was unearthed in November in Botswana at a mine owned by Canada’s Lucara Diamond Corporation. It measured 1,109 carats, the second-largest gem-quality rough diamond ever discovered. Its name means “our light” in the Tswana language.
A spokeswoman said bidding reached $61 million — below the more than $70 million Sotheby’s had hoped for.
No rough diamond of this size had ever been auctioned, and after Wednesday’s sale it’s unclear if one will for a while.

Reasons to Buy From Your Local Independent Jeweler

A Neighbor You Can Trust
Buying jewelry is all about trust. You can trust your independent jeweler because your local jeweler is an active part of your community. Most jewelers support local charities and volunteer their time to support local causes. They are there for you and your neighbors and will serve you above and beyond what a corporate business would because they know that word of mouth is the lifeblood of a local business. Make sure when you have a good experience, you tell your friends too!

Growing With You
As we get older, we sometimes get larger too. Your local jeweler will make sure your jewelry grows with you by resizing your rings and adding links to bracelets, necklaces and watches. If you become very successful later in life, you may want to upgrade an engagement ring, without replacing it, by adding a match to your original center diamond and a larger center diamond between them. Your relationship with your local jeweler will last a lifetime. In fact, for many families, it stretches for generations.

Individual Style
In a world where mass production and volume retail is becoming more common, many people settle for cookie-cutter jewelry. Volume retailers order every style by the thousands. You’ll see anything you buy there over and over, even when you travel to other towns. But when you buy from your local jeweler, you can choose styles that have been hand selected just for your individual taste.

You are important to your local jeweler: a friend and neighbor, an individual, not just a face in the crowd. Your local jeweler will remember your anniversary and will even know which style your spouse tried on during a recent visit. Your local jeweler can suggest some earrings to match a necklace you bought last year. When you take a big step in your life, like become engaged or celebrate the birth of a child, your local jeweler understands how important it is to make the moment match the emotion and can help you personalize your purchase.

Care & Cleaning
Not only does your local jeweler care about you, but he or she cares about your jewelry too! Cleaning rings, bracelets, necklaces, and earrings keeps them beautiful. Bring in your rings every year or two to have the prongs checked to make sure that you never lose a gemstone. Many stores offer this as a free service to customers. Only your local jeweler cares to make sure that your jewelry stays beautiful forever.

Competitive Pricing
You might be surprised at how competitive your local jeweler can be. Many local jewelers belong to powerful buying groups like the IJO and the RJO. These groups magnify the individual jeweler’s buying power by assuring him the same favorable prices given to the large chains and big-volume stores. So you get the best of both worlds: the personal, knowledgeable attention of the independent jeweler and the bulk-rate prices of the larger, more impersonal chains. Don’t be fooled by the deceptive 80 percent off offers that clog your mailbox: your local jeweler offers you honest value every day.

Professional Advice
When you buy at a chain store or a mass merchant, the person behind the counter might have sold auto parts or ice cream the week before. When you buy from your local jeweler, you will get good advice from a professional, someone who eats, breathes and sleeps jewelry. Jewelers have gemological training, read professional journals to keep up to date, travel to trade fairs and seminars and learn all about the products they offer. They can help you be an educated buyer and choose the jewelry that is right for your lifestyle.

Is there a difference between big stores, online and the small brick and mortar ?

The Diamond Broker is the real deal. No computers all over the place. The same store and counters since opening, even the same lighting. Don’t expect a store that’s spending a fortune on fancy fixtures, thousands of dollars on buying endorsements from sports franchises or a huge store with huge overheads. No, we do things the old fashioned way, the right way. Millennials are amazed by the values and service they receive. They are used to being ripped off or looking for the hidden catch in their purchases. They shop online. Here they are treated as valuable customers, not just an IP address. They see the diamond they are buying BEFORE they buy it. They enjoy the level of service not available in the modern shopping environment. Imagine a place where your satisfaction is above all else. The prices are excellent and fair. You get everything you expect and then some. Why don’t all businesses conduct themselves this way? We may be the dinosaur in the business (as we have been around longer then some of our competitors have been alive) but we won’t change because we believe in the good old fashion way of doing business. Honest, fair and with pride. That’s why we believe we are the best Diamond and Engagement ring store in Dallas.